HM Blog

  • The Lease Renewal “Loyalty Premium”

    The Lease Renewal “Loyalty Premium”

    Commercial real estate is an inefficient marketplace. It is also a bit of a relic, unchanged in the last hundred years and largely dominated by landlords and their brokers, which has resulted in an industry where long-term, loyal, repeat customers are repeatedly expected to pay a premium. I call it a loyalty premium. The mechanism…

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