Author: John Jarvis
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The Iceberg Market Model
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Because now is a great time to be a tenant By John Jarvis I am often asked about where we are today in the commercial real estate market cycle. We can’t trust the headlines, when one headline suggests that the market is suddenly tight again as a result of AI leasing demand, while another headline…
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A brief history of price setting and information warfare By John Jarvis We live in an age of data and AI is weaponizing that data. Depending on where you sit, all that data is either your best friend or your fiercest foe. Imagine you are shopping for a new car. You call up your local dealership to find out the…
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Beware the Status Quo By John Jarvis The term VUCA was invented by the U.S. Army War College in the 1980s to describe post-Cold War international dynamics. It is an acronym for volatility, uncertainty, complexity and ambiguity. This clearly describes the state of play in so much of our lives today in 2026. In times like these, when everything is…
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Commercial real estate is an inefficient marketplace. It is also a bit of a relic, unchanged in the last hundred years and largely dominated by landlords and their brokers, which has resulted in an industry where long-term, loyal, repeat customers are repeatedly expected to pay a premium. I call it a loyalty premium. The mechanism for this is the renewal…
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It is my pleasure to serve on the Board of Advisors for YMCA Overnight Camps, where we oversee three great year-round resident camps: Camp Surf, Camp Marston and Raintree Ranch. It was in a conversation about Raintree Ranch, a camp where kids learn to ride and care for horses, where I learned something interesting. A dominant stallion will typically lead…
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When managing your commercial real estate leases requires more than a spreadsheet By John Jarvis As a business owner, you sign and file away hundreds of contracts with thousands of details as you try to stay focused on growing your business. If you have a real estate lease for the business, it likely sits in a hard copy folder in…
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Architectural powerhouse NBBJ has mapped out a scorecard for workplaces that actually work By John Jarvis I was introduced to the idea of hospitality in the workplace by workplace visionary Suzanne Heidelberger, and I wrote an article about the remarkable work she has done transforming the workplace culture at industry-leading companies like American Express and Fidelity Investments. I was drawn to the…
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The things we talk about when we aren’t talking about real estate At Hughes Marino, I am surrounded by brilliant real estate minds. Which is, perhaps, why, when I was asked to step forward in a coaching and leadership development role for our Hughes Marino professionals, I leaned into the other stuff. Mindset. Leadership. Hard things. Let’s talk about all…
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Make no mistake, when it comes to office buildings and office leasing in 2024, everything has changed, and it isn’t good news for most building owners. Strike one is flagging demand, as many or most companies are figuring out that they don’t need at least 20-30% of their current office footprint. Strike two is the surging office vacancy and availability,…
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In 2024, company leaders want their employees back in the office. But it turns out that isn’t exactly easy to achieve. As a result of our pandemic-inspired experiment in working from home, everyone learned that remote work, in fact, can work, and it can work quite well for many employees. Skip the brutal commute. Enjoy home cooking, three meals a…
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As one of the founding brokers at Hughes Marino, I work as a licensed commercial real estate broker and a project team leader. We help companies to make great real estate decisions. After 26 years doing this work I am happy to report that I really love what I do. In 2012, I was asked to take on additional responsibility…