Posts by David Callahan

Where You Do Business Matters: More Than a Slogan

David Callahan on May 15, 2017

A great company “tagline” is a succinct catchphrase that sums up a business model or sends a memorable message. A well-crafted tagline, or slogan, helps describe a company’s purpose to its target audience. The best taglines are clear and concise, while evoking some type of strong feeling or emotion.