By Star Hughes-Gorup
With the extremely important role that marketing plays for businesses, we know firsthand that companies have to get it right when trying to reach and engage potential clients. Mindgruve, a full-service marketing agency, is the perfect example that creative ideas can take companies to new heights, and their headquarters located in the heart of Downtown San Diego perfectly showcases their motto, “Ideas connecting brands to people.” Their space exudes this philosophy and we absolutely love every single detail of their impressive office!
With clients such as Proctor & Gamble, Colgate-Palmolive, Sony, Petco, Boot Barn, LiveNation, Qualcomm, San Diego Zoo and other notable companies, Mindgruve is driven by their one common purpose–to create groundbreaking work to help brands drive business growth. Mindgruve’s headquarters is located in a historic building in East Village and occupies a 4-story brick and wood structure, which also accommodates the newly opened Bay City Brewing Tasting Room and event space, along with a rooftop bar!
Every single detail was thought out in Mindgruve’s space, which pays homage to previous building owners of the historic space. Fun fact–the historic San Diego building was once the original Showley Brothers Confectionary factory and then home to the Pacific Parachute Co. Mindgruve features colorful murals of the Pacific Parachute Co. founders Eddie Anderson and Skippy Smith inside phone rooms that are used by team members daily. Co-Founder and CEO Chad Robley felt it was important to highlight these entrepreneurs and we think he did an excellent job!
Another detail that perfectly complements the historic vibe of the office? Some of the original rafters and brick walls were kept from the original building! In some areas, charred wood rafters are exposed, which was caused by a fire in the 1900s. Beautiful pendant lights cast a warm glow to the space and plenty of greenery is abound that adds to the modern, historic flair that makes the space welcoming and interesting to guests!
Wood accents and leather furniture found throughout the floors make the common spaces feel like a unique home away from home for Mindgruve’s team members. My favorite spot in the space is the reception area which features a living green wall, sleek steel staircase, vibrant art, modern furniture and a red metal M sculpture for Mindgruve!
Their office’s kitchen area is not only beautiful, but also serves as the perfect spot to relax and catch up with one another throughout the day. Every team member is issued a laptop, allowing everyone the liberty to work away from their desks and experience new surroundings every now and then, because you never know when (or how!) inspiration will strike!
Mindgruve definitely has cultivated an environment where team members can develop amazing work for their clients and the perfect spot for creativity to thrive! Congratulations Mindgruve on your amazing San Diego headquarters!
Star Hughes-Gorup is a senior vice president and director at Hughes Marino, a global corporate real estate advisory firm that exclusively represents tenants and buyers. Star is a key member of Hughes Marino’s brokerage team, where she specializes in tenant representation and building purchases. Star also makes frequent media appearances to speak on business issues from a millennial perspective, and blogs about life as a woman in a male-dominated industry at starhughesgorup.com. Contact Star at 1-844-662-6635, or star@hughesmarino.com.
