Posts by Craig Knox

Craig Knox on March 01, 2007

The best way to grow revenues is to keep customers instead of letting them flee to competitors. Usually, the approach works. Consider the discovery by Equity Office Properties, one of the nation’s largest office building landlords. It conducted an internal study to find the best way to increase revenue. Their report concluded that raising rents across their portfolio by $0.10 per square foot would increase revenues by $4 million. However, increasing their average occupancy by just 1 percent would increase revenues more than $40 million. Clearly, for an office building owner, keeping those properties occupied is a very high priority.