{"id":30294,"date":"2021-09-30T14:10:04","date_gmt":"2021-09-30T21:10:04","guid":{"rendered":"https:\/\/hughesmarino.com\/orange-county\/blog\/2021\/09\/30\/how-jason-hughes-helped-hughes-marino-gain-momentum-even-amidst-the-pandemic\/"},"modified":"2026-04-28T13:59:49","modified_gmt":"2026-04-28T20:59:49","slug":"how-jason-hughes-helped-hughes-marino-gain-momentum-even-amidst-the-pandemic","status":"publish","type":"post","link":"https:\/\/hughesmarino.com\/orange-county\/blog\/2021\/09\/30\/how-jason-hughes-helped-hughes-marino-gain-momentum-even-amidst-the-pandemic\/","title":{"rendered":"How Jason Hughes Helped Hughes Marino Gain Momentum Even Amidst the Pandemic"},"content":{"rendered":"

By Daniel Hall<\/strong><\/p>\n

Despite the Covid-19 pandemic taking a catastrophic toll on many U.S.-based businesses, Hughes Marino bolstered its reach by adding a Denver office to its fleet of locations, including Los Angeles, San Diego, Orange County, Seattle, San Francisco, East Bay and New York.<\/p>\n

\u201cWe added the Denver office in the fourth quarter of last year, with the grand opening of Denver in January of 2021,\u201d said Hughes Marino CEO Jason Hughes<\/a>. \u201cWe were growing when everyone else was pulling in the reins. And we\u2019re really proud of how our company handled this. We\u2019ve gotten stronger in a lot of ways.\u201d<\/p>\n

Hughes admits that corporate real estate was the last thing on anyone\u2019s mind when the pandemic hit. \u201cIn fact, most people just wanted to shed it, and they were forced to work from home,\u201d Jason Hughes said from the company\u2019s headquarters in San Diego<\/a>. \u201cAnd the last thing they were thinking of was leasing more office space.\u201d<\/p>\n

Hughes likens the impact of the pandemic to an ice age hitting the commercial real estate world. \u201cEverything was essentially frozen, and there was zero velocity. It was really scary,\u201d Hughes said. \u201cFor a couple of months when the pandemic started, we were really concerned and analyzing. \u2018What does this mean to our company? What is going to happen to our industry?\u2019 And nobody knew how bad it was going to get.\u201d<\/p>\n

Hughes Marino went into immediate triage mode with all of its brokers. \u201cOur brokers<\/a> are the front line,\u201d Jason Hughes said. \u201cThey\u2019re the ones that are client-facing, meeting with business owners and making decisions every day. They\u2019re the tip of the spear, and then it trickles down to all of our other divisions, including lease auditing, lease administration, program, project and construction management, planning and design, and culture consulting. From there, we have all of our operational team that supports the brokers, so if our brokers aren\u2019t successful, we\u2019re not going to have a company.\u201d<\/p>\n

Hughes then initiated weekly broker town hall meetings lasting one to two hours to boost morale and keep the Hughes Marino team<\/a> focused on how to help clients with the rapid changes the market was making both locally and nationally.<\/p>\n

\u201cWe had everybody on WebEx (on camera face to face), and each week, my mission was clear,\u201d Hughes said. \u201cI am still a player-coach, but I spent a lot more time coaching because from my own transactional volume, everything stopped. My new goal was, how do I give emotional and mental support to our brokers? And how do we keep this fighting stance or just be mentally strong enough to continue to reach out to businesses that need our help and wait for the ice to thaw?\u2019\u201d<\/p>\n

On Tuesday mornings, Jason Hughes found himself motivating his team and doubling down on the company\u2019s technology, investing millions. Hughes acknowledged it could be a rare opportunity for expansion if his team had the proper tools, support and guidance to succeed. \u201cMany of our brokers said that made all the difference,\u201d Hughes explained. \u201cThat kept our team and their spirits alive during a time when other industry brokers just kind of left.\u201d<\/p>\n

Hughes then decided to be proactive and reached out to Hughes Marino\u2019s clients to help them renegotiate their leases. \u201cWe began examining what some of the smartest companies out there were doing for their team,\u201d Hughes said. \u201cWhat are they doing to help control their expenses while we\u2019re in this COVID storm? How do we renegotiate with landlords?\u2019 And it really ranged from local, to state, to national protection with tenants for evictions, for non-payment of rent, for protection against lawsuits because for a lot of these companies, their business just stopped.\u201d<\/p>\n

As Hughes watched most landlords shift into lawsuit mode, he remained focused on the plight of struggling tenants.<\/p>\n

\u201cWhen you\u2019re a tenant, you\u2019re just paying rent because you\u2019re getting revenue to help pay these costs, and if the revenue just stops, how are you supposed to pay?\u201d Hughes said. \u201cHelping them navigate all that was happening from a local and state standpoint on protection and giving them peace of mind, we became financial counselors in a way on how to prevent these companies from going out of business.\u201d<\/p>\n

With thousands of clients advised by the brokerage, Hughes Marino recognized that while trillion-dollar companies can withstand years of no revenue, many of their smaller clients couldn\u2019t afford the same luxuries.<\/p>\n

\u201cIt really comes full circle to what we talk about on our broker town halls,\u201d Hughes said. \u201cOur clients need us now more than ever. Let\u2019s give them ideas. Let\u2019s help them through these challenges. Let\u2019s protect them against these landlords who are saying, \u2018Hey, you need to pay up.\u2019\u201d<\/p>\n

Hughes Marino has stayed true to its original vision of thoughtfully expanding and maintaining an incredible company in it for the long haul.<\/p>\n

\u201cShay<\/a> (President & COO) and I get a lot of satisfaction out of this company and what it\u2019s done for so many people\u2019s lives,\u201d Hughes said. \u201cWe do the best we can at making this company successful and having it be a great place for everybody to work. We\u2019ve earned numerous awards for everything you can imagine, and that\u2019s not something you can buy. Our team loves being here. They love what the team represents. They love what we\u2019re all about, and the feeling\u2019s mutual.\u201d<\/p>\n

\"Hughes<\/p>\n

Hughes is also extremely grateful for the loyalty and longevity of his team. \u201cWe\u2019ve been very excited about the success our team has had, as individuals and a collective team. A lot of our teammates have been with Shay and I for 20 to 25 years, and we\u2019ve seen their whole lives change,\u201d Hughes said. \u201cThey get married, and they grow families, and they buy their first house. I mean, it\u2019s really rewarding and fulfilling for us.\u201d<\/p>\n

If there\u2019s one thing that\u2019s for sure, Hughes\u2019 passion to help both clients and his team has only accelerated after enduring such a tumultuous period during the pandemic together, which is fueling Hughes Marino\u2019s gaining momentum by the day.<\/p>\n

\u201cWhen the storm hit, we rallied and hit back with our experience, passion, and perseverance for the needs of our clients, the tenants\u2013companies large and small providing services for us all\u2013from biomed, industrial, energy to corporate. They are in the business to serve, so we had to pivot and serve them any way we could.\u201d<\/p>\n

This article was originally published at bbntimes.com<\/a> by Daniel Hall.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Despite the Covid-19 pandemic taking a catastrophic toll on many U.S.-based businesses, Hughes Marino bolstered its reach by adding a Denver office to its fleet of locations, including Los Angeles, San Diego, Orange County, Seattle, San Francisco, East Bay and New York.<\/p>\n

\u201cWe added the Denver office in the fourth quarter of last year, with the grand opening of Denver in January of 2021,\u201d said Hughes Marino CEO Jason Hughes. \u201cWe were growing when everyone else was pulling in the reins. And we\u2019re really proud of how our company handled this. We\u2019ve gotten stronger in a lot of ways.\u201d<\/p>\n

Hughes admits that corporate real estate was the last thing on anyone\u2019s mind when the pandemic hit. \u201cIn fact, most people just wanted to shed it, and they were forced to work from home,\u201d Jason Hughes said from the company\u2019s headquarters in San Diego. \u201cAnd the last thing they were thinking of was leasing more office space.\u201d<\/p>\n","protected":false},"author":13,"featured_media":29600,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[71,1062,1035],"tags":[],"publication":[1131],"video_type":[],"coauthors":[1132],"class_list":["post-30294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-hm-blog","category-hm-life","publication-bbn-times"],"acf":[],"yoast_head":"\nHow Jason Hughes Helped Hughes Marino Gain Momentum Even Amidst the Pandemic - Hughes Marino 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